ʻO 87MM Brand Story Hoʻolālā Puke na Sunghoon Kim he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Paʻi a me Pāpaho Paʻi.

KalaPaʻi· 2022

87MM Brand Story Hoʻolālā Puke

na Sunghoon Kim

Mea Kūʻai: 87mm

Mea Lanakila A' Design Award Kala ma ka Māhele Paʻi

575,958

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #134927

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā 87MM Brand Story Hoʻolālā Puke

ʻO 87MM kahi pālahalaha komo koʻikoʻi ma Kōlea e hana ana i ka moʻomeheu o kēlā me kēia lā ma o ka noʻonoʻo a me ka ʻakamai. Mai kona hoʻomaka ʻana mai i ka makahiki 2011, ua hoʻolālā ʻia e haʻi i ka moʻolelo o ke ʻumi makahiki i hala i ka lehulehu aloha 87MM ma o Moment by Moment, We Say No Concept But Good Sense, he pālahalaha me nā moʻolelo hoʻomanaʻo o nā makahiki ʻumi. E lawelawe kēia e kamaʻilio pili loa aku i ka lehulehu ʻōpio o Kōlea e makemake ana a me ka ʻiʻini nui iā 87MM ma o ka moʻolelo o nā mea hoʻokumu ʻelua a me ka moʻolelo pālahalaha 87MM.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā 87MM Brand Story Hoʻolālā Puke i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 87MM Brand Story Hoʻolālā Puke he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā 87MM Brand Story Hoʻolālā Puke e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Nā Ana a me ka Hoʻopili: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Nā Lepili: 87MM, brand book, book, design, editorial, graphic, typography
ʻEnehana Hana: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Pilikia Hoʻolālā: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Noiʻi: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Hoʻoulu Manaʻo: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Ka Lōʻihi o ka Papahana: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Kaʻina Hana: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Nā Lālā Hui: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Nā Kuleana Kiʻi: 87MM