Now Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana na Woom

ʻO Now Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana na Woom he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kaʻa, Neʻe a me Lawe ʻOhua.

KalaKaʻa· 2022

Now Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana

na Woom

Mea Kūʻai: Woom

Mea Lanakila A' Design Award Kala ma ka Māhele Kaʻa

64,605

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #134929

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Now Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana

Me kāna woom Now, ke hoʻolaha nei ka mea hana kaʻa kaʻa kaʻa no nā keiki a me nā ʻōpio i kahi kaʻa kaʻa kaona e like me kona ʻano ʻokoʻa: ʻo ka woom hou he paʻa māmā a piha piha me kahi kiʻi hou i ka hoʻolālā kiʻi a paʻa. me nā hiʻohiʻona kūikawā. Ma ke kunou ʻana i ka honua o nā ʻelele kaʻa, hoʻohui ka woom Now i kahi pahu i hoʻohui ʻia me kahi huila mua liʻiliʻi. ʻO kēia hiʻohiʻona ʻaʻole wale ka nani akā hana no ka holo palekana a paʻa i ka wā e lawe ana i nā ukana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Now Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Now Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Now Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Nā Ana a me ka Hoʻopili: 1480 cm x 720 cm x 250 cm
Nā Lepili: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
ʻEnehana Hana: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
Pilikia Hoʻolālā: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
Noiʻi: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
Hoʻoulu Manaʻo: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
Ka Lōʻihi o ka Papahana: This bicycle was designed in Austria, the project was carried out for 2 years.
Kaʻina Hana: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
Nā Kuleana Kiʻi: woom GesmbH