ʻO SberPay Polokalamu Uku Kālā na Sber he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima.

KalaPaʻalima· 2022

SberPay Polokalamu Uku Kālā

na Sber

Mea Kūʻai: Sber

Mea Lanakila A' Design Award Kala ma ka Māhele Paʻalima

33,725

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137184

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā SberPay Polokalamu Uku Kālā

He polokalamu uku kālā ʻo SberPay no nā kūʻai pūnaewele a me nā kūʻai i loko o ka polokalamu. Hoʻopau ʻia nā uku ma o ka polokalamu SberBank Online, no laila ʻaʻole hoʻoili ʻia ka ʻikepili kāleka i nā hale kūʻai a i ʻ ole nā hoa pili. Hiki ke ʻike ʻia ke koena kāleka ma mua o kēlā me kēia uku. Kākoʻo ʻia nā uku hoʻokahi, nā uku hana hou a me nā palapala kau inoa, a hiki ke hoʻopili ʻia kekahi helu palena ʻole o nā kāleka no ka hoʻohana ʻana ma hope. He maʻalahi ka ʻōlelo ʻike maka a hoʻokumu ʻia ma luna o ka typography, kahi pihi a me kahi gradient. ʻO ka pahuhopu ka wehe ʻana i ka pono e hoʻokomo i nā kikoʻī kāleka a e hana i ka uku ma ka wikiwiki a me ka palekana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā SberPay Polokalamu Uku Kālā i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā SberPay Polokalamu Uku Kālā he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā SberPay Polokalamu Uku Kālā e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Nā Ana a me ka Hoʻopili: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Nā Lepili: innovation, payments, pay, acquiring, internetacquiring
ʻEnehana Hana: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Pilikia Hoʻolālā: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Noiʻi: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Hoʻoulu Manaʻo: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Ka Lōʻihi o ka Papahana: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Kaʻina Hana: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Nā Palapala Kuleana: Sberbank
Nā Lālā Hui: Daria Prokuda
Shishki Collective