ʻO Unless Agency Pukaaupuni (Website) na Fanny De Bray he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele.
HaoPūnaewele· 2022
Unless Agency Pukaaupuni (Website)
Mea Kūʻai: Unless agency
Mea Lanakila A' Design Award Hao ma ka Māhele Pūnaewele
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #138097Ka Hoʻolālā
E Pili Ana iā Unless Agency Pukaaupuni (Website)
Ua kūkulu ʻia ka Unless Agency ma ke ʻano he pukaaupuni i loko o kahi ʻano hōʻailona waihona ākea aʻe no kahi ʻoihana kūkākūkā a hoʻolaha manaʻo. Ua kūkulu ʻia ka pukaaupuni ma hope o kahi loiloi mākeke o nā ʻano hoʻololi, ke kūlana hoʻokūkū, a me nā hana i ka ʻoihana, nāna i alakaʻi i kahi papahana hōʻailona e wehewehe ana i nā ʻōlelo nui. Hoʻohana ʻia ke kaha o ka moʻokāki hōʻailona no ke kaha ʻana i nā hiʻohiʻona geometric pōʻai e hoʻonohonoho ana i ka kikokikona a me nā kiʻi paʻi a e hana ana i nā hōʻailona liʻiliʻi e hōʻike ana i nā manaʻo nui. ʻO nā waihoʻoluʻu a me nā kiʻi, ua hoʻoulu ʻia mai ke ʻano nohona a me ka honua o ka waiwai kiʻekiʻe, e hōʻike ana i nā waiwai a me ke ʻano pololei o ka ʻoihana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Unless Agency Pukaaupuni (Website) i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Unless Agency Pukaaupuni (Website) he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Unless Agency Pukaaupuni (Website) no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Nā Ana a me ka Hoʻopili
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Nā Lepili
- (communication material) (web design) (digital design)
- ʻEnehana Hana
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Hoʻoulu Manaʻo
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Nā Lālā Hui
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
