ʻO Spot On ʻo Ka Hoʻokomo Kukui Interactive na Responsive Spaces and Michael Holzer he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻokomo.
GulaHoʻokomo· 2023
Spot On ʻo Ka Hoʻokomo Kukui Interactive
na Responsive Spaces and Michael Holzer
Mea Kūʻai: Creative Region / City of Linz
Mea Lanakila A' Design Award Gula ma ka Māhele Hoʻokomo
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #144465Ka Hoʻolālā
E Pili Ana iā Spot On ʻo Ka Hoʻokomo Kukui Interactive
Luuluu nā puka makani hale kūʻai. Ma muli o ka maʻi maʻi maʻi Covid-19 ua lilo nā puka makani i mea koʻikoʻi loa no ke kūlanakauhale ʻo Linz. Akā, ma nā wahi nui a puni ke kūlanakauhale, ʻo ia mau wahi nā wahi hōʻike i hoʻohana ʻole ʻia i hiki ke hoʻohana maikaʻi ʻia i kēia manawa. No laila, ʻo kēia hoʻonohonoho pukaaniani kūʻai kūʻokoʻa a me ka manaʻo o "Spot On" ma hope o ia mea i kūkulu ʻia. Hoʻololi nā mea hoʻokomo kukui interactive i nā puka makani ʻole i nā ʻāpana kiʻi hoihoi a me ke ʻano o ka hāʻawi ʻana i nā ʻoihana kūloko i kahi manawa pōkole. mākou. Aloha. Linz.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Spot On ʻo Ka Hoʻokomo Kukui Interactive i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Spot On ʻo Ka Hoʻokomo Kukui Interactive he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Spot On ʻo Ka Hoʻokomo Kukui Interactive i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Nā Ana a me ka Hoʻopili
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Nā Lepili
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- ʻEnehana Hana
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - Pilikia Hoʻolālā
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Noiʻi
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Hoʻoulu Manaʻo
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - Ka Lōʻihi o ka Papahana
- Since August 2021 in Linz
- Kaʻina Hana
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Nā Lālā Hui
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - Nā Kuleana Kiʻi
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
