Snow Draft Beer Ka Pahu Hoʻokomo Pia na China Resources Snow Breweries Ltd.

ʻO Snow Draft Beer Ka Pahu Hoʻokomo Pia na China Resources Snow Breweries Ltd. he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2023

Snow Draft Beer Ka Pahu Hoʻokomo Pia

na China Resources Snow Breweries Ltd.

Mea Kūʻai: China Resources Snow Breweries

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

54,813

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #144347

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Snow Draft Beer Ka Pahu Hoʻokomo Pia

ʻO Snow Draft Beer he pūʻulu pahu hoʻokomo no ka pia draft malt maʻemaʻe, i hana ʻia ma ke ʻano he kini alumini a me ka ʻōmole aniani. Ke hahai nei ka hoʻolālā i ke ʻano minimalist a hoʻohana i ka ʻōmaʻomaʻo aurora a me ke keʻokeʻo maʻemaʻe ma ke ʻano he mau waihoʻoluʻu nui. ʻO nā kiʻi laina o ka malt, ka hops a me nā ʻale wai e kuhikuhi ana i nā mea hoʻokolu ʻekolu o ka hana pia. Ua hoʻohaiki iki ʻia ka ʻōmole aniani ma ka pūhaka no ka paʻa maikaʻi ʻana o ka lima, a ua hoʻokiko ʻia me nā huaʻōlelo kālīkalapa Pākē e hōʻike ana i ka manaʻo maʻemaʻe a me ka draft. He 460 ml ka nui o ka ʻōmole a he 500 ml ka nui o ke kini. Ua manaʻo ʻia ka hoʻolālā hoʻokahi e hōʻike i ka maʻemaʻe a me ka ʻono hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Snow Draft Beer Ka Pahu Hoʻokomo Pia i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Snow Draft Beer Ka Pahu Hoʻokomo Pia he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Snow Draft Beer Ka Pahu Hoʻokomo Pia i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Nā Ana a me ka Hoʻopili: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Nā Lepili: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
ʻEnehana Hana: aluminum can and glass bottle
Pilikia Hoʻolālā: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Noiʻi: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Hoʻoulu Manaʻo: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Ka Lōʻihi o ka Papahana: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Kaʻina Hana: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Nā Lālā Hui: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess