ʻO AI Conversational Banking Ka Polokalamu Waihona Kālā Kelepona Paʻalima na Uxda he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima.
GulaPaʻalima· 2023
AI Conversational Banking Ka Polokalamu Waihona Kālā Kelepona Paʻalima
na Uxda
Mea Kūʻai: Uxda
Mea Lanakila A' Design Award Gula ma ka Māhele Paʻalima
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #148799Ka Hoʻolālā
E Pili Ana iā AI Conversational Banking Ka Polokalamu Waihona Kālā Kelepona Paʻalima
He polokalamu waihona kālā kelepona paʻalima ʻo Bella i hoʻokumu ʻia ma luna o kahi ʻaoʻao kūkākūkā kamaʻilio. Hāʻawi ʻia nā lawelawe waihona kālā ma o ke kamaʻilio kikokiko a me nā kauoha leo ma kahi o nā papa kuhikuhi a me nā pihi. Hiki i nā mea kūʻai ke nānā i ke koena o kā lākou mau moʻokāki, hana i nā uku, hoʻāhu kālā, hoʻopukapuka kālā, hāʻawi manawaleʻa, a noi i ka ʻōlelo aʻo kālā ma ke kikokiko ʻana a i ʻole ka ʻōlelo ʻana i kahi kuhikuhi maʻalahi. Hōʻoia ka polokalamu i kēlā me kēia noi ma mua o ka hoʻokō ʻana, a kākoʻo kekahi kōkua kikohoʻe i nā hana pili i ke ʻano o ka nohona. ʻO ka pahuhopu o ka hoʻolālā, ʻo ia ka hoʻolilo ʻana i ka waihona kālā i mea maoli aʻe, hiki ke loaʻa, a kūpono hoʻi no ka hoʻohana ʻana i kēlā me kēia lā.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā AI Conversational Banking Ka Polokalamu Waihona Kālā Kelepona Paʻalima i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā AI Conversational Banking Ka Polokalamu Waihona Kālā Kelepona Paʻalima he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā AI Conversational Banking Ka Polokalamu Waihona Kālā Kelepona Paʻalima i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
- Nā Ana a me ka Hoʻopili
- When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
- Nā Lepili
- mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
- ʻEnehana Hana
- Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
- Pilikia Hoʻolālā
- Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
- Noiʻi
- Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
- Hoʻoulu Manaʻo
- AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
- Ka Lōʻihi o ka Papahana
- Project started in November 2019 and finished in November 2020
- Kaʻina Hana
- As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
- Nā Lālā Hui
- Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer - Nā Kuleana Kiʻi
- UXDA LLC
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