ʻO Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa na Wu Fangbo and Liu Beibei he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2023
Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa
Mea Kūʻai: Shan Yi
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149564Ka Hoʻolālā
E Pili Ana iā Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa
He ʻikepili waiwai kālepa ʻo Shan Yi i hoʻolālā ʻia no kahi hui ʻenehana akamai e lawelawe ana i ka mahiʻai. Hoʻohana ka logo i kahi ʻano pale palekana ma ke ʻano he kiʻi hoʻopaʻa e hōʻike ana i ka pale ʻana a me ke kūpaʻa. I loko o ka pale palekana, ua hoʻonohonoho ʻia nā huapalapala S a me Y ma ke ʻano ʻokoʻa a hoʻopili ʻia, e hōʻike ana i ka inoa waiwai kālepa a me ka pilina ma waena o ka ʻenehana akamai a me ka mahiʻai. Hoʻokomo pū ʻia nā kumu hoʻohālike o nā kaha kaʻa a me nā hua palaoa, e hoʻomanaʻo ana i ka ʻohi ʻana i ka hāʻule lau. Ua like ka laulā o nā laina, a ʻo ka logo, hahai ʻia ma ke kumu helu gula. Hiki ke pai ʻia, humu ʻia, a hoʻokomo hou ʻia paha ma nā nui like ʻole, me ka hoʻohana ʻana ma ke ʻano he hōʻailona kaʻa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Shan Yi Hoʻolālā ʻIkepili Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Nā Ana a me ka Hoʻopili
- It can be printed, sewed or injection molded in a variety of sizes.
- Nā Lepili
- brand identity, logo, branding, smart agricultural technique
- ʻEnehana Hana
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Pilikia Hoʻolālā
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Noiʻi
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Hoʻoulu Manaʻo
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Ka Lōʻihi o ka Papahana
- The project started in Beijing in December 2022 and was completed in February 2023.
- Kaʻina Hana
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Nā Lālā Hui
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
