Jingting Mountain Scenic Area Hana Nui: ʻIke Waiwai Kālepa na Zhejiang Gongshang University

ʻO Jingting Mountain Scenic Area Hana Nui: ʻIke Waiwai Kālepa na Zhejiang Gongshang University he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2024

Jingting Mountain Scenic Area Hana Nui: ʻIke Waiwai Kālepa

na Zhejiang Gongshang University

Mea Kūʻai: Anhui · Jingting Mountain Scenic Area

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

16,520

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #152983

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Jingting Mountain Scenic Area Hana Nui: ʻIke Waiwai Kālepa

Kikokikona Puke: ʻO Jingting Mountain Scenic Area kahi ʻike waiwai kālepa i hana ʻia no kahi wahi nani koʻikoʻi a me kahi paka ulu lāʻau aupuni ma Anhui Province, Kina. Kūkulu ʻia kēia ʻike ma luna o ka manaʻo o ka ʻimi moʻomeheu ma o ke kiʻi pena, i mea e like ai ka kipa ʻana me ka hele ʻana i loko o kahi kiʻi pena ʻōwili. Ua kaha ʻia nā nānā mauna, nā ʻano hale kipa, nā ao mālie, nā manu kalani hihiu, a me ka lama keʻokeʻo kūloko a me ke kī ʻōmaʻomaʻo i loko o ka ʻōlelo kiʻi. Aia ʻeono kiʻi kākoʻo e kākoʻo ana i ka hōʻailona nui a hiki ke hoʻohana ʻia ma nā wahi like ʻole. Ua pani kēia hoʻolālā i kahi kiʻi kahiko me ka hoʻoiho ʻoi loa, a kūpono ia no nā pāpaho kikohoʻe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Jingting Mountain Scenic Area Hana Nui: ʻIke Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jingting Mountain Scenic Area Hana Nui: ʻIke Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Jingting Mountain Scenic Area Hana Nui: ʻIke Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Nā Ana a me ka Hoʻopili: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Nā Lepili: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
ʻEnehana Hana: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Noiʻi: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Hoʻoulu Manaʻo: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Ka Lōʻihi o ka Papahana: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Nā Lālā Hui: Designer: Kan Zhao