ʻO Mazuque Comfort ʻAnimeikana 3D na Mateus Morgan de Aguiar he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.
KalaKiʻiʻoniʻoni· 2025
Mazuque Comfort ʻAnimeikana 3D
Mea Kūʻai: Morgan Studio
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #170105Ka Hoʻolālā
E Pili Ana iā Mazuque Comfort ʻAnimeikana 3D
Ua hana ʻia kēia papahana e hoʻike i nā ʻano a pau o ka huahana ma ke ala hana noʻeau. He mea e hoʻomaopopo ai akā ʻaʻole hoʻonaukiuki. ʻO ka pahuhopu, he hoʻike i ka maha o ka huahana. ʻO ka hana noʻeau i hoʻoulu ʻia e nā kiʻi pena a me nā hana kahiko, lawe pū me ia i ka pilina hohonu me ka poʻe i manaʻo ʻia. ʻO ka hoʻoulu ʻana mai nā hana kiʻi nui, he hana mahalo i ka moʻomeheu, a i ka manawa like, ke ʻimi nei i ka hoʻohou.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Mazuque Comfort ʻAnimeikana 3D i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mazuque Comfort ʻAnimeikana 3D he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mazuque Comfort ʻAnimeikana 3D e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Nā Ana a me ka Hoʻopili
- 1920 x 1080px
- Nā Lepili
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- ʻEnehana Hana
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Pilikia Hoʻolālā
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Noiʻi
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Hoʻoulu Manaʻo
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Ka Lōʻihi o ka Papahana
- 2 months, Franca, Brazil
- Kaʻina Hana
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Nā Lālā Hui
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
Kākoʻo ʻIa
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