ʻO House of Smaragd Pahu Advent na Rilind Hoxha and Haris Murich he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Lako Makana.
KeleaweLako Makana· 2025
House of Smaragd Pahu Advent
na Rilind Hoxha and Haris Murich
Mea Kūʻai: Smaragd 1969 / Why Agency
Mea Lanakila A' Design Award Keleawe ma ka Māhele Lako Makana
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #171968Ka Hoʻolālā
E Pili Ana iā House of Smaragd Pahu Advent
ʻO ka Pahu Kanikala Advent o House of Smaragd he pahu helu lā i hoʻonohonoho ʻia, hana ʻia mai ka pepa mālama honua a me nā mea hoʻomau, a ua hoʻolālā ʻia no ka hoʻohana hou pinepine ʻana. Aia ma loko ʻehā mau mea mikini i pūʻolo pakahi ʻia, kēlā me kēia i hoʻopaʻa ʻia ma nā wahi kaʻawale. Hiki ke hoʻoholo hou ʻia a me ka hoʻohana hou ʻia ka pūʻolo, e hoʻemi ana i ka hopena ʻino ma ka honua. Hāʻawi ka hoʻolālā pahu i ke komo mālama ʻia i kēlā me kēia wahi, e mālama ana i ka mea kāhāhā a e pale ana i nā mea.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā House of Smaragd Pahu Advent i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā House of Smaragd Pahu Advent he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā House of Smaragd Pahu Advent i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Nā Ana a me ka Hoʻopili
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Nā Lepili
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- ʻEnehana Hana
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Pilikia Hoʻolālā
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Noiʻi
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Hoʻoulu Manaʻo
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Ka Lōʻihi o ka Papahana
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Kaʻina Hana
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Nā Lālā Hui
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Nā Kuleana Kiʻi
- Filip Shutarov
Kākoʻo ʻIa
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