Craftoria ʻAno Kūʻōnaʻo: ʻIke Hōʻailona Kālepa na Cansu Dagbagli Ferreira

ʻO Craftoria ʻAno Kūʻōnaʻo: ʻIke Hōʻailona Kālepa na Cansu Dagbagli Ferreira he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Craftoria ʻAno Kūʻōnaʻo: ʻIke Hōʻailona Kālepa

na Cansu Dagbagli Ferreira

Mea Kūʻai: Cansu Ferreira

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

7,283

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181322

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Craftoria ʻAno Kūʻōnaʻo: ʻIke Hōʻailona Kālepa

Kikokikona Puke: ʻO ka hoʻololi hōʻailona hou ʻana o Craftoria, ke noiʻi nei ia i ka huina o nā neʻe kiʻi mōʻaukala a me nā hana olakino o kēia au hou. Ua hoʻoulu ʻia e ka ʻāina kiʻi o nā makahiki 1920, ke hoʻohana nei ka ʻike hōʻailona i kekahi huaʻōlelo serif maʻemaʻe a me ke kiʻi pena o ka wā Victorian e hoʻonoho ai i nā pahu pena ma o nā helu ma ke ʻano he hana hoʻonaʻauao kūʻonoʻ a noʻonoʻo. ʻO ka hoʻolālā kūkulu ʻana o ka ʻōmole hoʻouna leka, hoʻomaʻalahi ia i ka neʻe ʻana mai ka maʻalahi o waho a i kahi loko kala nui me ka ʻokoʻa kiʻekiʻe, e hoʻokūmole ana i ka wehe ʻana i ka pahu ma ke ʻano he puka komo i ka noʻonoʻo noʻeau. Ke hoʻopili nei kēia ʻōnaehana hui pū i ka hana lima hoʻomanaʻo me ka hoʻolālā nohona o kēia au hou e hoʻokiʻekiʻe ai i ka ʻike o ka mea hana leʻaleʻa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Craftoria ʻAno Kūʻōnaʻo: ʻIke Hōʻailona Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Craftoria ʻAno Kūʻōnaʻo: ʻIke Hōʻailona Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Craftoria ʻAno Kūʻōnaʻo: ʻIke Hōʻailona Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Nā Ana a me ka Hoʻopili: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Nā Lepili: art, painting, hobby, vintage, illustration
ʻEnehana Hana: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Pilikia Hoʻolālā: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Noiʻi: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Hoʻoulu Manaʻo: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Ka Lōʻihi o ka Papahana: 6 months, France and USA
Kaʻina Hana: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.