Roofarm Rebranding ʻO ka Hana Nui: Hōʻailona ʻĀpana Kalepa na Naoki Eguchi and Taiki Yamada

ʻO Roofarm Rebranding ʻO ka Hana Nui: Hōʻailona ʻĀpana Kalepa na Naoki Eguchi and Taiki Yamada he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Roofarm Rebranding ʻO ka Hana Nui: Hōʻailona ʻĀpana Kalepa

na Naoki Eguchi and Taiki Yamada

Mea Kūʻai: RooFarm Inc.

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

8,431

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181329

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Roofarm Rebranding ʻO ka Hana Nui: Hōʻailona ʻĀpana Kalepa

ʻO kēia papahana he hana hoʻohou hōʻailona ʻāpana kalepa e hele pū ana me ka hoʻonui ʻoihana o Roofarm. Ua ulu ka hui mai ka mahiʻai kaupaku o ke kūlanakauhale a ke hoʻonui nei i kēia manawa i ka mahiʻai nui ma nā kuaʻāina me kāna mau hana kūlanakauhale. Ma kēia pae, ua wehewehe hou ʻia ka manaʻo nui o ka hui ʻo ka Hana Hou i ka Mahiʻai no ke Kākoʻo i ka Lako Meaʻai o ka Honua. Ua unuhi ʻia kēia manaʻo i loko o kahi hōʻailona i hoʻoulu ʻia e ke kaapuni uila e hōʻike ana i ka mahiʻai me he ʻōnaehana kumu lā. Loaʻa i ka hōʻailona ʻelua mau ʻano i pili kekahi i kekahi e hōʻailona ana i ka pilina ma waena o nā ʻōnaehana kūlanakauhale a me nā ʻōnaehana kuaʻāina.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Roofarm Rebranding ʻO ka Hana Nui: Hōʻailona ʻĀpana Kalepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Roofarm Rebranding ʻO ka Hana Nui: Hōʻailona ʻĀpana Kalepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Roofarm Rebranding ʻO ka Hana Nui: Hōʻailona ʻĀpana Kalepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Nā Ana a me ka Hoʻopili: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Nā Lepili: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
ʻEnehana Hana: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Pilikia Hoʻolālā: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Noiʻi: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Hoʻoulu Manaʻo: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Ka Lōʻihi o ka Papahana: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Kaʻina Hana: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Nā Lālā Hui: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Nā Kuleana Kiʻi: Naoki Eguchi / Taiki Yamada