Leman Jewelry ʻo Ke Kapa A Me Ke Kāʻei Pale na M — N Associates

ʻO Leman Jewelry ʻo Ke Kapa A Me Ke Kāʻei Pale na M — N Associates he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2020

Leman Jewelry ʻo Ke Kapa A Me Ke Kāʻei Pale

na M — N Associates

Mea Kūʻai: Leman Jewelry Vietnam

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

64,835

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #89734

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Leman Jewelry ʻo Ke Kapa A Me Ke Kāʻei Pale

ʻO nā ʻōnaʻi Visual i ka ʻike ʻana i ka inoa ʻo Leman Jewelry he mea kūʻokoʻa hou loa e hoʻolaha i ka nani, nani a ʻano maʻalahi. ʻO ka pahu inoa hou e hoʻāla ʻia e Leman hana hana, kā lākou haute couture design service, ma ka hana ʻana i nā lei āpau e puni ana i kahi hōʻailona hōkū-hōʻailona a hōʻailona kiʻi paha, hana i kahi hōʻailona hoʻomohala a kani pū kekahi i nā hopena o ke kūloko. Ma hope o nā hana hou, ua hana ʻia nā mea waiwai āpau me nā kikoʻī kiʻekiʻe kiʻekiʻe e hoʻolalelale a hoʻonani ʻia nā mea ʻike o nā mea ʻike hou āpau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Leman Jewelry ʻo Ke Kapa A Me Ke Kāʻei Pale i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Leman Jewelry ʻo Ke Kapa A Me Ke Kāʻei Pale he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Leman Jewelry ʻo Ke Kapa A Me Ke Kāʻei Pale e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Nā Ana a me ka Hoʻopili: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Nā Lepili: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
ʻEnehana Hana: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Pilikia Hoʻolālā: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Noiʻi: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Hoʻoulu Manaʻo: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Ka Lōʻihi o ka Papahana: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Kaʻina Hana: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Nā Palapala Kuleana: Copyrights belong to M — N Associates, 2019.
Nā Lālā Hui: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Nā Kuleana Kiʻi: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh