Akbank Mobile ʻ Applelo Pūnaewele na Akbank T.A.S

ʻO Akbank Mobile ʻ Applelo Pūnaewele na Akbank T.A.S he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima.

GulaPaʻalima· 2020

Akbank Mobile ʻ Applelo Pūnaewele

na Akbank T.A.S

Mea Kūʻai: Akbank

Mea Lanakila A' Design Award Gula ma ka Māhele Paʻalima

78,318

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #99903

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Akbank Mobile ʻ Applelo Pūnaewele

Hāʻawi ka hoʻolālā hou o ka app Akbank Mobile i kahiʻike hou e pili ana i ka hopena o ka nohona, ke akamai, ka hōʻoia-a me ka hoʻoliʻi ʻana ma ka ʻike kālā. Me ka hoʻolālā wahi pilikino i ka ʻaoʻao nui, hiki i nā mea hoʻohana ke nānā i nā ʻike akamai e hoʻomaha i ke ola kālā. Eia nō naʻe, me kēia ala hoʻolālā hou, ke ʻōlelo nei nā kālepa kālā kūleʻa e ʻōlelo i ka ʻōlelo a nā mea hoʻohana me ka nānā ʻana i nā kiʻiʻōkole o nā kuʻekuʻe, nā mea maʻalahi i hana a me nā manaʻo.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Akbank Mobile ʻ Applelo Pūnaewele i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Akbank Mobile ʻ Applelo Pūnaewele he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Akbank Mobile ʻ Applelo Pūnaewele i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Nā Ana a me ka Hoʻopili: iOS, Android
Nā Lepili: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
ʻEnehana Hana: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Pilikia Hoʻolālā: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Noiʻi: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Hoʻoulu Manaʻo: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Ka Lōʻihi o ka Papahana: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Kaʻina Hana: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Nā Palapala Kuleana: Copyrights belong to Akbank T.A.Ş, 2019.
Nā Lālā Hui: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Nā Kuleana Kiʻi: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.