Shiwanyubingshao Primary Function: Ntim Dej Cawv los ntawm Zhang Zhipeng

Qhov qauv tsim Shiwanyubingshao Primary Function: Ntim Dej Cawv los ntawm Zhang Zhipeng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Shiwanyubingshao Primary Function: Ntim Dej Cawv

los ntawm Zhang Zhipeng

Tus Neeg Siv: Guangdong Shiwan Baijiu Group Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

27,468

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #100378

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Shiwanyubingshao Primary Function: Ntim Dej Cawv

Shiwanyubingshao yog ib qho kev tsim ntim rau cov dej cawv Suav. Qhov kev tsim siv kev seev tsov ntxhuav, uas yog ib txoj kev ua yeeb yam ntawm cov Suav, ua nws lub ntsiab thawj coj tseem ceeb. Lub raj yog ua los ntawm iav uas muaj cov txheej dub ci pom kev tshaus, thiab lub raj cov qauv yog raws li cov thawv dej cawv Suav qub, nrog cov ntsiab lus kub. Lub thawv sab nrauv yog ua los ntawm daim ntawv tshwj xeeb dub uas siv txheej kev txiav ntawv. Ib lub taub hau tsov ntxhuav uas tau kos raug muab tso rau saum lub thawv. Qhib lub thawv qhia cov xim taub hau tsov ntxhuav thiab ntxiv qhov kev hwm txiav txim rau txoj kev haus cawv.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Shiwanyubingshao Primary Function: Ntim Dej Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Shiwanyubingshao Primary Function: Ntim Dej Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shiwanyubingshao Primary Function: Ntim Dej Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Qhov Loj & Ntim: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Cov Ntsiab Lus: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Thev Naus Laus Zis Tsim Khoom: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Kev Sib Tw Tsim Qauv: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Kev Tshawb Fawb: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Kev Txhawb Siab: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Txheej Txheem Ua Hauj Lwm: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Cov Tswv Cuab Pab: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Kev Qhuas Duab: Zhang Zhipeng