HEMA Alliance Kev Txheeb Xyuas Lub Koom Haum los ntawm Pedro Panetto

Qhov qauv tsim HEMA Alliance Kev Txheeb Xyuas Lub Koom Haum los ntawm Pedro Panetto yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

HEMA Alliance Kev Txheeb Xyuas Lub Koom Haum

los ntawm Pedro Panetto

Tus Neeg Siv: Pedro Panetto

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

16,339

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #100934

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog HEMA Alliance Kev Txheeb Xyuas Lub Koom Haum

HEMA Alliance yog ib qho kev txheeb xyuas lub koom haum uas tsim los rau ib pab pawg uas txhawb cov neeg ua Historical European Martial Arts. Qhov kev txheeb xyuas no muaj 160 hom sib txawv ntawm lub cim, uas tsim los ntawm 40 hom ntaj qhia ua plaub hom kev teeb tsa pom. Txhua rab ntaj raug tsim raws li qhov ntev luv ntawm ib qho tseeb keeb kwm qub. Cov ntawv, kev sib nrug thiab daim duab qhia lub cim yog tsim raws li Golden Ratio, uas ua rau txhua hom sib txawv muaj kev sib xws thoob plaws. Txhua tus neeg kawm txuj ci tuaj yeem xaiv hom uas phim lawv qhov kev xav kawm thiab rab cuab yeej lawv nyiam.

Qhov Lees Paub

Txog A' Design Award Tooj

HEMA Alliance Kev Txheeb Xyuas Lub Koom Haum yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. HEMA Alliance Kev Txheeb Xyuas Lub Koom Haum xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. HEMA Alliance Kev Txheeb Xyuas Lub Koom Haum ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Qhov Loj & Ntim: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Cov Ntsiab Lus: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Thev Naus Laus Zis Tsim Khoom: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Kev Sib Tw Tsim Qauv: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Kev Tshawb Fawb: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Kev Txhawb Siab: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Txheej Txheem Ua Hauj Lwm: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Cov Tswv Cuab Pab: Pedro Panetto.
Francesco Brugnera Teixeira.