Wen Niang Lub Raj Cawv Nplej Daj los ntawm Tiger Pan

Qhov qauv tsim Wen Niang Lub Raj Cawv Nplej Daj los ntawm Tiger Pan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2020

Wen Niang Lub Raj Cawv Nplej Daj

los ntawm Tiger Pan

Tus Neeg Siv: Shenzhen Wanshengtang Industry Co., Ltd

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

40,991

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101157

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wen Niang Lub Raj Cawv Nplej Daj

Wen Niang yog ib qhov kev tsim ntim khoom rau cov cawv nplej daj Suav. Lub raj yog muab iav los ua, thaum feem ntau cov cawv nplej daj raug ntim rau hauv tais av. Daim iav txheej sab nraud ntxiv txoj kev ci thiab kev xuas tau. Ib tug noog oob nthuav tis raug nias ua duab tawm rau ntawm lub xub pwg ntawm lub raj thiab npog tshaj 320 degrees ntawm nws sab nraud. Tus noog oob muaj txoj hauj lwm siab hauv tej kab lis kev cai sab hnub tuaj, uas nws sawv cev rau kev ncaj ncees, kev zoo nkauj, kev noj qab haus huv thiab txoj sia ntev. Lub raj ntsuas tau 90 millimeters dav thiab 260 millimeters siab. Tus qauv niaj hnub no muaj hom phiaj kom nyiam rau cov neeg yuav khoom uas hluas dua.

Qhov Lees Paub

Txog A' Design Award Kub

Wen Niang Lub Raj Cawv Nplej Daj yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Wen Niang Lub Raj Cawv Nplej Daj xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wen Niang Lub Raj Cawv Nplej Daj ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Qhov Loj & Ntim: Diameter: 90mm
Height:260mm
Cov Ntsiab Lus: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Thev Naus Laus Zis Tsim Khoom: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Kev Sib Tw Tsim Qauv: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Kev Tshawb Fawb: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Kev Txhawb Siab: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Lub Sij Hawm Ua Hauj Lwm: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Txheej Txheem Ua Hauj Lwm: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Cov Tswv Cuab Pab: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Kev Qhuas Duab: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You