KitKat Chocolatory Kev Lag Luam Tsim Khoom Sab Hauv los ntawm Justin Vinet - Model/ctzn

Qhov qauv tsim KitKat Chocolatory Kev Lag Luam Tsim Khoom Sab Hauv los ntawm Justin Vinet - Model/ctzn yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

KubSab Hauv· 2020

KitKat Chocolatory Kev Lag Luam Tsim Khoom Sab Hauv

los ntawm Justin Vinet - Model/ctzn

Tus Neeg Siv: Unique Store Fixtures

Tus Yeej A' Design Award Kub hauv Pawg Sab Hauv

67,291

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101411

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog KitKat Chocolatory Kev Lag Luam Tsim Khoom Sab Hauv

Sawv cev lub tswvyim thiab tag nrho hom hauv txoj hauv kev tshiab los ntawm kev tsim qauv hauv khw, tshwj xeeb rau kev lag luam Canadian thiab Yorkdale tus thov kev pab. Siv cov kev paub dhau los ntawm cov neeg dhau los pop thiab cov chaw thoob ntiaj teb ua kom zoo dua qub thiab rov xav dua tag nrho cov kev paub. Tsim lub khw muag khoom ultra-ua haujlwm, uas yuav ua haujlwm zoo rau kev tsav tsheb ntau, qhov chaw ua haujlwm tsis meej.

Qhov Lees Paub

Txog A' Design Award Kub

KitKat Chocolatory Kev Lag Luam Tsim Khoom Sab Hauv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. KitKat Chocolatory Kev Lag Luam Tsim Khoom Sab Hauv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. KitKat Chocolatory Kev Lag Luam Tsim Khoom Sab Hauv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Cov Ntsiab Lus: pop-up, interactive, branding, experience, flagship,
Thev Naus Laus Zis Tsim Khoom: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Kev Sib Tw Tsim Qauv: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Kev Tshawb Fawb: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Kev Txhawb Siab: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Lub Sij Hawm Ua Hauj Lwm: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Txheej Txheem Ua Hauj Lwm: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Cov Patent: Copyrights belong to Nestle, 1911
Cov Tswv Cuab Pab: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Kev Qhuas Duab: Photographer: One Method, 2019