Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo los ntawm Jansword Zhu

Qhov qauv tsim Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo los ntawm Jansword Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2020

Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo

los ntawm Jansword Zhu

Tus Neeg Siv: Jansword zhu

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

15,454

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #102296

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo

Utobeera yog kev tsim ntim rau ib hom cawv txiv hmab txiv ntoo. Lub npe Utobeera tau txais kev tshoov siab los ntawm lo lus Utopia, thiab nws qhia txog cov nqi tseem ceeb ntawm lub npe no xws li kev sib npaug zos, cai neeg, kev sib txawv, kev tshwj xeeb thiab kev hlub. Plaub tus neeg uas paub thoob plaws hauv keeb kwm kos duab tau raug muab txhais dua rau hauv ib hom qauv kos duab psychedelic: tus txiv neej ntoo kaus mom los ntawm Rene Magritte, ib tug ntxhais hnav ris tsho Suav, Bacchus, tus vajtswv cawv txiv hmab, thiab tus vajtswv Suav ntawm txoj sia ntev. Txhua txiv hmab txiv ntoo hauv cov duab kos qub raug hloov los ua ib tug duab digital txiv hmab txiv ntoo. Tus qauv tsim no qhia txog kab lis kev cai cyberpunk thiab siv cov xim Pantone thiab kev nias foil.

Qhov Lees Paub

Txog A' Design Award Hlau

Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Qhov Loj & Ntim: 50mm*50mm*210mm
Cov Ntsiab Lus: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Thev Naus Laus Zis Tsim Khoom: Pantone color used, foiled press
Kev Sib Tw Tsim Qauv: Concept of the illustration
Kev Tshawb Fawb: The trend research of Youngers.
Kev Txhawb Siab: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Txheej Txheem Ua Hauj Lwm: The key frame proceeding illustrations.
Cov Patent: Copyrights belong to Utobeera and Jansword zhu.
Cov Tswv Cuab Pab: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang