New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo los ntawm Ye Wang and Wei Chen

Qhov qauv tsim New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo los ntawm Ye Wang and Wei Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2020

New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo

los ntawm Ye Wang and Wei Chen

Tus Neeg Siv: Nanpai Farm

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

9,414

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #103664

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo

New Vision yog ib pab kev ntim kua txiv hmab txiv ntoo tsim los rau ib lub liaj nkuaj txiv hmab txiv ntoo. Txhua lub raj kua muaj ib daim duab txiv hmab txiv ntoo tshwj xeeb tsim los ntawm software thiab luam tawm ntawm txheej txheem luam ntawv laser. Cov duab no txhais tus nqi zoo ntawm kua txiv hmab txiv ntoo ua cov cim yooj yim thiab yooj yim nco. Pab kev tsim khoom no npaj los sib txawv ntawm cov ntim kua txiv hmab txiv ntoo ib txwm muaj hauv khw muag khoom, xwv kom cov neeg yuav khoom paub thiab cim tau txhua hom kua sai. Txhua lub raj kua muaj qhov siab 220 millimeters thiab qhov dav 64 millimeters.

Qhov Lees Paub

Txog A' Design Award Hlau

New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Qhov Loj & Ntim: Bottle height: 220mm
Bottle diameter 64 mm
Cov Ntsiab Lus: Juice, packaging design
Thev Naus Laus Zis Tsim Khoom: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Kev Sib Tw Tsim Qauv: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Kev Tshawb Fawb: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Kev Txhawb Siab: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Txheej Txheem Ua Hauj Lwm: Direct display, no more operation instructions required.
Cov Tswv Cuab Pab: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Kev Qhuas Duab: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd