The Cairo Citadel Kev Tsim Npe Lag Luam los ntawm Rana Galal

Qhov qauv tsim The Cairo Citadel Kev Tsim Npe Lag Luam los ntawm Rana Galal yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

The Cairo Citadel Kev Tsim Npe Lag Luam

los ntawm Rana Galal

Tus Neeg Siv: Rana Galal

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

9,140

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #113295

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Cairo Citadel Kev Tsim Npe Lag Luam

Cairo Citadel yog ib qho kev tsim npe lag luam tsim los rau ib qhov chaw keeb kwm hauv teb chaws Egypt. Kev tsim npe no muaj hauv paus ntsiab lus ntawm kev sib txawv, uas pom tau hauv lo lus qhia City of Contrast. Xim dub thiab xim dawb yog ob xim tseem ceeb tshaj plaws, thiab muaj ib xim thib ob qhia txog ib qho xwm txheej keeb kwm uas tau tshwm sim rau hauv lub citadel. Lub cim (logo) uas siv ob hom lus tau tsim ua ib daim duab plaub ceg uas muaj peev xwm faib tau ua ob daim duab plaub ceg sib cuag tim ntsej tim muag, qhia txog kev hloov kab lis kev cai. Helvetica Neue yog hom ntawv (typeface) uas raug xaiv los siv ua qauv tseem ceeb vim nws muaj tus qauv geometric yooj yim. Tom qab ntawd kuj tau tsim ib lub signage system uas siv tib lub tswv yim no thiab.

Qhov Lees Paub

Txog A' Design Award Hlau

The Cairo Citadel Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. The Cairo Citadel Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. The Cairo Citadel Kev Tsim Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Qhov Loj & Ntim: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Cov Ntsiab Lus: Logo, Branding, Signage system, Typography, Visual Identity
Thev Naus Laus Zis Tsim Khoom: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Kev Sib Tw Tsim Qauv: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Kev Tshawb Fawb: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Kev Txhawb Siab: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Lub Sij Hawm Ua Hauj Lwm: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Txheej Txheem Ua Hauj Lwm: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Cov Patent: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Cov Tswv Cuab Pab: none.