Cafe Soul Kev Tsim Cim Qauv (Visual Identity) los ntawm Mateus Matos Montenegro

Qhov qauv tsim Cafe Soul Kev Tsim Cim Qauv (Visual Identity) los ntawm Mateus Matos Montenegro yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Cafe Soul Kev Tsim Cim Qauv (Visual Identity)

los ntawm Mateus Matos Montenegro

Tus Neeg Siv: Cafe Tunico

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

11,750

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117271

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cafe Soul Kev Tsim Cim Qauv (Visual Identity)

Cafe Soul yog ib qho kev tsim cim qauv thiab kev tsim pob ntim rau ib lub npe kas fes. Cov kas fes yog ua los ntawm 100 feem pua Arabica noob thiab muag nrog nqi tsim nyog. Qhov cim qauv siv ib lub logo modular uas nws cov ntsiab lus tuaj yeem sib txuas ua ntau hom ntsej muag thiab qauv tsim (textures) sib txawv. Cov lus qhia pom (visual language) muaj kev sib txawv thiab hluas, thiab lub hom phiaj yog nrhiav cov neeg siv khoom tshiab thiab hluas dua. Cov pob ntim luam nrog plaub xim (four color process) nrog plaub xim Pantone rau saum ib lub qauv aluminum. Tus lej xya (7) qhia txog xya tus tswv cuab hauv tsev neeg uas saib xyuas lub liaj teb no.

Qhov Lees Paub

Txog A' Design Award Tooj

Cafe Soul Kev Tsim Cim Qauv (Visual Identity) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Cafe Soul Kev Tsim Cim Qauv (Visual Identity) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Cafe Soul Kev Tsim Cim Qauv (Visual Identity) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Qhov Loj & Ntim: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Cov Ntsiab Lus: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Thev Naus Laus Zis Tsim Khoom: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Kev Sib Tw Tsim Qauv: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Kev Tshawb Fawb: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Kev Txhawb Siab: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Txheej Txheem Ua Hauj Lwm: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Cov Tswv Cuab Pab: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha