BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib los ntawm Ka Wai Tsun

Qhov qauv tsim BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib los ntawm Ka Wai Tsun yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib

los ntawm Ka Wai Tsun

Tus Neeg Siv: Ka Wai (Rae), Tsun

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

11,308

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118219

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib

Ntawv Phau Ntawv: BonBonne Nuit yog ib qho tsim khoom zais rau khob qab zib. Lub npe muab ob lo lus Fabkis los ua ke, bon bon, txhais tau tias khob qab zib, thiab bonne nuit, txhais tau tias hmo zoo (good night). Lub tswv yim caw cov neeg yuav khoom kom saj lawv tus kheej cov npau suav uas lawv paub tias lawv tab tom npau suav (lucid dreams). Cov khoom zais siv ib txoj kev qauv montage uas muab cov yam ntxwv surrealistic los sib koom ua ke. Vim tias cov npau suav no yog qhov neeg tswj tau, zaj dab neeg ntawm txhua lub khoom zais qhia txog ib qho kev xav uas tej zaum neeg feem coob yuav xav tau. Cov npe khoom uas tsim los ntawm lub tswv yim yog npaj los txhawb kom muaj cov duab xav tawm hauv lub siab lub ntsws. Cov khoom zais no muaj peb lub hnab, peb lub thawv me me daim duab voj voog, thiab ob lub thawv duab plaub fab ntev uas muaj tes tuav.

Qhov Lees Paub

Txog A' Design Award Hlau

BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Qhov Loj & Ntim: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Cov Ntsiab Lus: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Thev Naus Laus Zis Tsim Khoom: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Kev Sib Tw Tsim Qauv: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Kev Tshawb Fawb: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Kev Txhawb Siab: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Lub Sij Hawm Ua Hauj Lwm: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Txheej Txheem Ua Hauj Lwm: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Cov Patent: Copyrights belong to Ka Wai (Rae) Tsun, 2020.