Qhov qauv tsim Evervess Soda Water Kev Ntim Khoom Haus los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.
HlauNtim Khoom· 2021
Evervess Soda Water Kev Ntim Khoom Haus
los ntawm PepsiCo Design and Innovation
Tus Neeg Siv: PepsiCo Design & Innovation
Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118789Qhov Tsim
Txog Evervess Soda Water Kev Ntim Khoom Haus
Evervess Soda Water yog qhov tsim khoom ntim rau ntau hom soda thiab tonic uas muaj cov qeb carbon. Lub cim lag luam no nqa txog kaum xyoo tshaj yim caum xyoo keeb kwm, thiab tus qauv pom kev tau muab ua kom raws sijhawm rau kev tshaj tawm ua ib yam nkaus rau hauv tsev noj haus Suav teb. Tus qauv qub ua rau muaj kev nyuaj thiab qhia txog kev noj haus tsis txaus siab, yog li ntawd, kev ntim khoom tau muab ua kom yooj yim los qhia txog kev sov qab thiab kev tsau yees uas muaj zog haus. Ib qho cim duab me me hauv xim dub thiab teal qhia txog ib lub fountain (qhov dej txhawv), uas yog cim ntawm zog, kev sov qab, thiab kev rov ua tshiab. Cov dej haus no muaj peev xwm sib xyaw ua cocktail los sis haus ib leeg xwb.
Qhov Lees Paub
Txog A' Design Award Hlau
Evervess Soda Water Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Evervess Soda Water Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Evervess Soda Water Kev Ntim Khoom Haus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Cov Ntsiab Lus
- Packaging, Beverage
- Kev Txhawb Siab
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Cov Tswv Cuab Pab
- PepsiCo Design & Innovation
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
