Public Health Beyond Borders Kev Tsim Duab Qauv Ntawv Puav Pheej los ntawm Yoske Mitsui

Qhov qauv tsim Public Health Beyond Borders Kev Tsim Duab Qauv Ntawv Puav Pheej los ntawm Yoske Mitsui yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Public Health Beyond Borders Kev Tsim Duab Qauv Ntawv Puav Pheej

los ntawm Yoske Mitsui

Tus Neeg Siv: Yoske Mitsui

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

8,288

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #121047

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Public Health Beyond Borders Kev Tsim Duab Qauv Ntawv Puav Pheej

Public Health Beyond Borders yog ib qho kev tsim duab qauv ntawv puav pheej tsim los rau ib pab tub kawm thiab cov xibfwb uas saib xyuas cov kev xav tau ntawm kev noj qab haus huv nrog cov zej zog koom tes. Lub cim siv tsib se kaus. Xiav thiab ntsuab qhia txog kev pom zoo thoob ntiaj teb, thaum liab, dab ntxwv, thiab dub qhia txog qhov chaw pib ntawm University of Maryland uas yog lub chaw pib tsim pawg. Ib lub voj voog nyob hauv nruab nrab qhia txog kev sib koom ua ke thiab kev koom tes. Cov ntawv sau cim raug koom nrog university cov ntawv sau tseem ceeb. Lub cim yog ib qho yooj yim, txawj hloov qhov loj me, thiab muaj ntau feem sib txuas, thiab nws ua haujlwm tau nrog ib se kaub thiab ntau qhov loj me hauv kev luam ntawv thiab digital media.

Qhov Lees Paub

Txog A' Design Award Hlau

Public Health Beyond Borders Kev Tsim Duab Qauv Ntawv Puav Pheej yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Public Health Beyond Borders Kev Tsim Duab Qauv Ntawv Puav Pheej xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Public Health Beyond Borders Kev Tsim Duab Qauv Ntawv Puav Pheej tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Qhov Loj & Ntim: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Cov Ntsiab Lus: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Thev Naus Laus Zis Tsim Khoom: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Kev Txhawb Siab: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Txheej Txheem Ua Hauj Lwm: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.