Zaku Inc. Lub Tuam Txhab Tus Kheej los ntawm Nobuya Hayasaka

Qhov qauv tsim Zaku Inc. Lub Tuam Txhab Tus Kheej los ntawm Nobuya Hayasaka yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2022

Zaku Inc. Lub Tuam Txhab Tus Kheej

los ntawm Nobuya Hayasaka

Tus Neeg Siv: Arica Design Inc

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

43,224

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #127734

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zaku Inc. Lub Tuam Txhab Tus Kheej

Lub cim no muaj ob lub ntsiab lus. Nws yog lub tuam txhab lub npe thiab lub tuam txhab slogan. Nws muaj typography ntawm Japanese kanji cim, uas nyeem zaku hauv lub tuam txhab npe. Lub kanji kuj muaj lub ntsiab lus ntawm kev tsim. Lub silhouette ntawm Good's tes yog tsim siv tus cwj pwm no, uas txhais tau tias tsim. Nyob rau hauv txoj kev no, lub tuam txhab cov lus hais ntawm Tsim Kev Zoo yog qhia nyob rau hauv ib lub cim. Lub cim cim qhia lub tuam txhab kev cog lus los tsim Kev Zoo hauv ntiaj teb los ntawm kev ntsuas muaj tswv yim.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Zaku Inc. Lub Tuam Txhab Tus Kheej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zaku Inc. Lub Tuam Txhab Tus Kheej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zaku Inc. Lub Tuam Txhab Tus Kheej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Qhov Loj & Ntim: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Cov Ntsiab Lus: Typography, Logos, Symbols, Corporate Identity, Logotypes
Thev Naus Laus Zis Tsim Khoom: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Kev Sib Tw Tsim Qauv: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Kev Tshawb Fawb: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Kev Txhawb Siab: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Lub Sij Hawm Ua Hauj Lwm: It opened in Japan in March 2021.
Txheej Txheem Ua Hauj Lwm: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Cov Tswv Cuab Pab: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki