Fantasy Factory Khw Muag Khoom los ntawm SIG Design

Qhov qauv tsim Fantasy Factory Khw Muag Khoom los ntawm SIG Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

KubSab Hauv· 2022

Fantasy Factory Khw Muag Khoom

los ntawm SIG Design

Tus Neeg Siv: Nayuki

Tus Yeej A' Design Award Kub hauv Pawg Sab Hauv

33,116

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #127744

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Fantasy Factory Khw Muag Khoom

Lub Hoobkas fantasy nrog rau ntawm qhov chaw ci ua lub hauv paus muag khoom, koom ua ke tshuaj yej, khw muag khoom, khoom plig IP, thiab bar sectors los tsim ib lub khw muag khoom muaj ntau yam haujlwm. Lub tswv yim tsim FTY tau muab rho tawm los ntawm Hoobkas. F sawv rau Fair. Rau cov neeg khiav dej num loj thiab cov khoom lag luam nplua nuj, qhov chaw tau npaj rau hauv txoj kev lag luam. T yog lub sijhawm. Cov xim ntawm lub khw yog muab rho tawm los ntawm cov xim hloov ntawm lub ntuj, implying lub sij hawm hloov ntawm ib hnub. Y hais txog Koj (cov neeg siv khoom). Qhov sib txawv Koj nyob rau hauv daim iav yog txuas mus rau lub multi-dimensional sib tham sib ntaus ntawv.

Qhov Lees Paub

Txog A' Design Award Kub

Fantasy Factory Khw Muag Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Fantasy Factory Khw Muag Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Fantasy Factory Khw Muag Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Qhov Loj & Ntim: Project area is 1100m²
Cov Ntsiab Lus: multifunctional space, factory store, retail, fair, baking
Thev Naus Laus Zis Tsim Khoom: Many market research was carried out about target market and similar retail stores.
Kev Sib Tw Tsim Qauv: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Kev Tshawb Fawb: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Kev Txhawb Siab: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Cov Tswv Cuab Pab: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Kev Qhuas Duab: Image#1-Image#5 photographer: Nayuki, 2019