Qhov qauv tsim Kerloso Wine Kev Ntim Cawv Txiv Hmab los ntawm Langcer Lee yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.
KubNtim Khoom· 2022
Kerloso Wine Kev Ntim Cawv Txiv Hmab
los ntawm Langcer Lee
Tus Neeg Siv: Litete Brand Design
Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #130637Qhov Tsim
Txog Kerloso Wine Kev Ntim Cawv Txiv Hmab
Kerloso Wine yog ib qho kev tsim ntim khoom rau cawv txiv hmab liab los ntawm lub tebchaws Chile. Daim ntawv lo qhia txog qhov chaw uas cov neeg caij nkoj pom thaum lawv thawj zaug tsaws rau ntawm Easter Island, xws li cov mlom pob zeb, ib lub roob hluav taws, cov paj, ib tug muas lwj thiab cov noog. Lub raj mis muab qhwv nrog daim ntawv xws li ntawv nplej ntuj, khi nrog hlua quav nyab thiab dai kom zoo nkauj nrog ib daim pob zeb xiav ntuj, uas yog tib yam khoom li cov mlom Moai. Sab saum toj ntawm daim ntawv raug hlawv los ntawm nplaim hluav taws tiag, yog li txhua qhov cim tsis zoo sib xws. Cov xim sib txawv qhia txog cov hom txiv hmab sib txawv. Lub raj mis uas qhwv tas lawm siab li ntawm 35 xees tis mev.
Qhov Lees Paub
Txog A' Design Award Kub
Kerloso Wine Kev Ntim Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Kerloso Wine Kev Ntim Cawv Txiv Hmab xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kerloso Wine Kev Ntim Cawv Txiv Hmab ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Qhov Loj & Ntim
- The height of the bottle after wrapping paper is about 35cm
- Cov Ntsiab Lus
- Wine,packaging,Moai,Origina,paper
- Thev Naus Laus Zis Tsim Khoom
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Kev Sib Tw Tsim Qauv
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Kev Tshawb Fawb
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Kev Txhawb Siab
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Txheej Txheem Ua Hauj Lwm
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Cov Patent
- Copyrights belong to Langcer Lee, 2021.
- Cov Tswv Cuab Pab
- Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Kev Qhuas Duab
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.