Toji Lub Thawv Ntim Tswjkab los ntawm Xiaoman Fu

Qhov qauv tsim Toji Lub Thawv Ntim Tswjkab los ntawm Xiaoman Fu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Toji Lub Thawv Ntim Tswjkab

los ntawm Xiaoman Fu

Tus Neeg Siv: 3Dollar Design Studio

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,040

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #130742

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Toji Lub Thawv Ntim Tswjkab

Toji yog ib lub thawv ntim khoom uas tsim los rau cov tswjkab. Ib txoj kab txiav zoo li lub voj voog nyob ntawm sab pem hauv ntej ntawm lub thawv ua rau qhov chaw pom tau ntawm daim duab sab hauv loj zog, yog li ntawd ib feem ntawm zaj dab neeg raug pom ua ntej yuav qhib lub thawv. Lub thawv tau muab tsim los ntawm 1000 gram daim ntawv tuab uas muaj qhov ua kom mos mos, muaj txheej txoos siab nyob rau sab saud thiab muaj lo lo kub rau daim duab sab hauv. Cov xim tseem ceeb yog xiav uas tsis ntsuab heev, xim liab xiav, xim daj thiab xim txiv kab ntxwv-av, xaiv raws li cov dab neeg sib txawv. Lub thawv qhib ntawm sab saud, thiab lub tswjkab raug tso rau ntu hauv qab. Txhua lub thawv ntsuas tau 100 x 100 x 120 milimev.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Toji Lub Thawv Ntim Tswjkab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Toji Lub Thawv Ntim Tswjkab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Toji Lub Thawv Ntim Tswjkab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Qhov Loj & Ntim: Width 100mm x Depth 100mm x Height 120mm
Cov Ntsiab Lus: Candle,Package,Label,Box,Brand Identity
Thev Naus Laus Zis Tsim Khoom: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Kev Sib Tw Tsim Qauv: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Kev Tshawb Fawb: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Kev Txhawb Siab: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2021 and finished in September 2021 in Xiamen.
Txheej Txheem Ua Hauj Lwm: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Cov Tswv Cuab Pab: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Kev Qhuas Duab: Image credit: Moon Away Studio / Petrel