Qiong Niang Baijiu Ntim los ntawm Evan Chen, Lei Zhang and Tian Dong

Qhov qauv tsim Qiong Niang Baijiu Ntim los ntawm Evan Chen, Lei Zhang and Tian Dong yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Qiong Niang Baijiu Ntim

los ntawm Evan Chen, Lei Zhang and Tian Dong

Tus Neeg Siv: Lascaux Design Institute Inc.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

14,258

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #133243

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Qiong Niang Baijiu Ntim

Lawv tau koom nrog lub Tswb thiab Nruas Ntauwd, uas zoo tshaj plaws sawv cev rau Qionglai, thiab daim ntawv qhia ntawm Qionglai rau hauv cov duab tseem ceeb ntawm lub ntim los ntawm kev kos lawv li cov duab paub daws teeb. Cov roob loj ntawm Qionglai tau txhawb nqa tib neeg thiab kab lis kev cai ntawm Qionglai thiab yog lub tsheb tseem ceeb rau Qionglai. Hauv lawv lub raj mis tsim, cov duab paub daws teeb tau rov ua dua ntawm cov ntawv tshwj xeeb nyias, nrog lub teeb lim los ntawm lub raj mis thiab kev lag luam cawv los tsim cov duab ntawm Qionglai lub zos Tiantai Toj siab, uas thaum superimposed ntxiv rau nws cov kab lis kev cai hnyav.

Qhov Lees Paub

Txog A' Design Award Tooj

Qiong Niang Baijiu Ntim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Qiong Niang Baijiu Ntim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Qiong Niang Baijiu Ntim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Qhov Loj & Ntim: The size is 210mm*80mm*80mm。
Cov Ntsiab Lus: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Thev Naus Laus Zis Tsim Khoom: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Kev Sib Tw Tsim Qauv: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Kev Tshawb Fawb: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Kev Txhawb Siab: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Lub Sij Hawm Ua Hauj Lwm: This project is being completed in Suzhou and is due to be completed in October 2021.
Txheej Txheem Ua Hauj Lwm: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Cov Tswv Cuab Pab: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang