Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv los ntawm Heng Luo

Qhov qauv tsim Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv los ntawm Heng Luo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2022

Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv

los ntawm Heng Luo

Tus Neeg Siv: Laboratory and Hopeful

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

55,030

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #133901

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv

Xi Jiu Hanmi yog ib qho kev tsim ntim khoom rau ib hom cawv Suav. Lub raj cawv siv tus qauv yim ceg kaum es tsis siv lub raj kheej uas pom ntau. Lub hau raj tau muab tsim raws li lub tsev pej thuam ntawm lub loog vaj ntxwv tiam Han, thiab lub cev raj yog tsim raws li ib qho khoom zam pob zeb jade hu ua Shuang Mao. Ntawm lub xub pwg raj muaj cov duab kos ntawm plaub tus tsiaj dawb huv: tus zaj xiav, tus tsov dawb, tus noog liab thiab tus vaub kib dub. Lub raj yog tsim los ntawm iav zoo tshaj plaws uas muab tsuag kom tsis ci. Lub thawv muab nias kom tawm duab thiab muab nias kub liab dub, kub thiab liab tsaus. Qhov kev tsim no qhia txog kab lis kev cai ntawm lub loog vaj ntxwv tiam Han.

Qhov Lees Paub

Txog A' Design Award Kub

Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Qhov Loj & Ntim: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Cov Ntsiab Lus: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Thev Naus Laus Zis Tsim Khoom: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Kev Sib Tw Tsim Qauv: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Kev Tshawb Fawb: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Kev Txhawb Siab: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2020 in Jingdezhen and finished.
Txheej Txheem Ua Hauj Lwm: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Cov Tswv Cuab Pab: Luo Heng