Freeze Dried Kev Ntim Kas Fes los ntawm Shanghai Yuanshang Culture Communication Co., Ltd.

Qhov qauv tsim Freeze Dried Kev Ntim Kas Fes los ntawm Shanghai Yuanshang Culture Communication Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2022

Freeze Dried Kev Ntim Kas Fes

los ntawm Shanghai Yuanshang Culture Communication Co., Ltd.

Tus Neeg Siv: Huzhou Jinnuokang Health Technology Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

36,469

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #134719

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Freeze Dried Kev Ntim Kas Fes

Freeze Dried yog ib qho kev tsim ntim khoom rau kas fes uas tsim rau cov neeg siv khoom hluas. Lub thawv ntim khoom no muab tus yam ntxwv niaj hnub nimno los sib xyaw nrog tej yam ntawm Suav tej kev coj noj coj ua qub. Lub tswv yim pom ntawm qhov muag yog tsim los ntawm tsib yam ntsiab uas yog kub, ntoo, dej, hluav taws thiab av, thiab siv cov xim Suav ib txwm siv los ntev. Ib lub kaus poom loj ntim tau ntau lub kaus poom me, yog li tag nrho cov khoom yooj yim khaws cia thiab yooj yim nqa mus los. Txhua lub kaus poom me kaw tau rov qab, uas pab tswj cov kas fes uas siv kom tsis tshaj. Daim ntawv lo sab nraud luam rau ntawm daim ntawv uas luam ci (coated paper), thiab cov kaus poom me tsim los ntawm polypropylene.

Qhov Lees Paub

Txog A' Design Award Kub

Freeze Dried Kev Ntim Kas Fes yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Freeze Dried Kev Ntim Kas Fes xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Freeze Dried Kev Ntim Kas Fes ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Qhov Loj & Ntim: Diameter 95mm
Height 130mm
Cov Ntsiab Lus: Ingenious, Quality, Fashion
Thev Naus Laus Zis Tsim Khoom: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Kev Sib Tw Tsim Qauv: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Kev Tshawb Fawb: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Kev Txhawb Siab: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Lub Sij Hawm Ua Hauj Lwm: The project started in Shanghai in November 2020 and ended in May 2021.
Txheej Txheem Ua Hauj Lwm: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.