Qhov qauv tsim 87MM Brand Story Kev Tsim Phau Ntawv los ntawm Sunghoon Kim yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm.

NyiajLuam Tawm· 2022

87MM Brand Story Kev Tsim Phau Ntawv

los ntawm Sunghoon Kim

Tus Neeg Siv: 87mm

Tus Yeej A' Design Award Nyiaj hauv Pawg Luam Tawm

575,958

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #134927

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog 87MM Brand Story Kev Tsim Phau Ntawv

87MM yog ib lub npe zam tseem ceeb hauv Kauslim uas tsim kev coj noj coj ua niaj hnub los ntawm kev paub thiab kev txawj ntse. Txij li thaum pib tshaj tawm hauv xyoo 2011, nws tau raug tsim los qhia zaj dab neeg ntawm kaum xyoo dhau los rau cov neeg pej xeem uas hlub 87MM los ntawm Moment by Moment, We Say No Concept But Good Sense, ib lub npe nrog kaum xyoo ntawm cov ntaub ntawv. Qhov no yuav pab sib txuas lus ze dua nrog cov neeg pej xeem Kauslim hluas uas nyiam 87MM thiab mob siab rau nws los ntawm zaj dab neeg ntawm ob tus tsim tsa nrog rau zaj dab neeg ntawm lub npe 87MM.

Qhov Lees Paub

Txog A' Design Award Nyiaj

87MM Brand Story Kev Tsim Phau Ntawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. 87MM Brand Story Kev Tsim Phau Ntawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. 87MM Brand Story Kev Tsim Phau Ntawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Qhov Loj & Ntim: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Cov Ntsiab Lus: 87MM, brand book, book, design, editorial, graphic, typography
Thev Naus Laus Zis Tsim Khoom: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Kev Sib Tw Tsim Qauv: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Kev Tshawb Fawb: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Kev Txhawb Siab: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Lub Sij Hawm Ua Hauj Lwm: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Txheej Txheem Ua Hauj Lwm: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Cov Tswv Cuab Pab: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Kev Qhuas Duab: 87MM