DamoWang Taurine Energy Drink Kev Rau Zaub Mov: Qhov Ntim Cawv Muaj Zog (Energy Drink) los ntawm Chi Forest

Qhov qauv tsim DamoWang Taurine Energy Drink Kev Rau Zaub Mov: Qhov Ntim Cawv Muaj Zog (Energy Drink) los ntawm Chi Forest yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

DamoWang Taurine Energy Drink Kev Rau Zaub Mov: Qhov Ntim Cawv Muaj Zog (Energy Drink)

los ntawm Chi Forest

Tus Neeg Siv: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,898

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #135611

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog DamoWang Taurine Energy Drink Kev Rau Zaub Mov: Qhov Ntim Cawv Muaj Zog (Energy Drink)

Ntawv Phau Ntawv: DamoWang Taurine Energy Drink yog ib yam kua haus muaj txiaj ntsig uas muab ntim rau hauv ib lub thoob hlau 250 milliliters. Lub thoob ntawd ntev 65.6 dua 91.8 millimeters thiab tsim los ntawm kev luam ntawv ci ntsa iab tshuab pom kev tshaj rau saum hlau. Cov duab qhia ib tug neeg uas muab lub tswv yim los ntawm Chiyou, ib tug tub rog hauv keeb kwm dab neeg Suav teb, ua ke nrog ib qho kos npab tsa ntiv tes qhia txog lub zog thiab kev ntseeg siab. Cov kua haus muaj ginseng thiab Chinese wolfberry, ob yam tshuaj ntsuab qub uas siv los rov qab tsim lub zog thiab kev txawj ua neej. Lub thoob hlau uas neeg paub zoo yog yooj yim ntes thiab txias sai.

Qhov Lees Paub

Txog A' Design Award Tooj

DamoWang Taurine Energy Drink Kev Rau Zaub Mov: Qhov Ntim Cawv Muaj Zog (Energy Drink) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. DamoWang Taurine Energy Drink Kev Rau Zaub Mov: Qhov Ntim Cawv Muaj Zog (Energy Drink) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. DamoWang Taurine Energy Drink Kev Rau Zaub Mov: Qhov Ntim Cawv Muaj Zog (Energy Drink) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Qhov Loj & Ntim: 65.6mm x 91.8mm
Cov Ntsiab Lus: Branding, Packaging, Chinese National Tide
Thev Naus Laus Zis Tsim Khoom: High gloss iron transparent printing can on iron cans.
Kev Sib Tw Tsim Qauv: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Kev Tshawb Fawb: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Kev Txhawb Siab: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Lub Sij Hawm Ua Hauj Lwm: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Txheej Txheem Ua Hauj Lwm: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Cov Tswv Cuab Pab: Yushu Zhang, Yiqun Tang
Kev Qhuas Duab: Yushu Zhang, Yiqun Tang