Qhov qauv tsim Bubly Bounce Kev Ntim Khoom Haus los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.
HlauNtim Khoom· 2022
Bubly Bounce Kev Ntim Khoom Haus
los ntawm PepsiCo Design and Innovation
Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137233Qhov Tsim
Txog Bubly Bounce Kev Ntim Khoom Haus
Bubly Bounce yog ib qho tsim khoom ntim rau kev haus dej caffeinated uas muaj tej pob dej hau. Daim ntim no txuas ntxiv ntawm cov khoom dej hau uas twb muaj lawm thiab qhia txog kev ntxiv caffeine yam tsis mus rau hauv lus qhia ntawm khoom haus muaj zog (energy drinks). Cov xim tseem ceeb thiab ci ntsa iab, tej pob dej, lus zoo sib tham thiab kev luag ntxhi tseem tau khaws cia, yog li lub cim khoom siv (brand) tseem yooj yim paub. Tus qauv tsim no kuj qhia txog kev siv ob yam qab rau ib lub khob haus. Lub tswv yim no yog npaj los nyiam rau cov neeg tuaj yeem yuav khoom tam sim no thiab sawv tawm tseeb ntawm shelf khaws khoom.
Qhov Lees Paub
Txog A' Design Award Hlau
Bubly Bounce Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Bubly Bounce Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Bubly Bounce Kev Ntim Khoom Haus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Kev Txhawb Siab
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
