Johnnie Walker Limited Edition Lub Thawv Ntim Khoom Plig los ntawm Ofen Hu

Qhov qauv tsim Johnnie Walker Limited Edition Lub Thawv Ntim Khoom Plig los ntawm Ofen Hu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2022

Johnnie Walker Limited Edition Lub Thawv Ntim Khoom Plig

los ntawm Ofen Hu

Tus Neeg Siv: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

58,010

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #138822

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Johnnie Walker Limited Edition Lub Thawv Ntim Khoom Plig

Johnnie Walker Limited Edition yog ib qho kev tsim lub thawv ntim khoom plig rau ib lub raj whisky uas tso tawm rau lub caij Noj Hli Nra Nrees (Mid-Autumn Festival) nyob rau tebchaws Suav. Lub caij Noj Hli Nra Nrees yog ib lub sijhawm tseem ceeb rau tsev neeg tuaj sib sau ua ke, yog li cov ntsiab lus tseem ceeb yog lub tsev, kev sib sau, thiab kev xav hauv siab. Qhov kev tsim no muab tswv yim los ntawm cov qhov rooj thiab qhov rais ntawm cov vaj tse Suav ib txwm ua yav thaum ub. Lub thawv sab nraud qhib tau zoo li ob daim qhov rooj, muaj lub pob hlau nplaum (magnet) nyob nruab nrab tuav kaw cia, thiab thaum qhib yuav pom lub raj cawv nyob sab hauv. Muaj cov duab paj orchid, npauj npaim, thiab huab cua zoo hmoov kos rau. Lub thawv siv kev luam kub ci (gilding) thiab kev txiav nrog laser, thiab lub raj cawv siv kev tsoo xuab zeb (sandblasting) ua kom du.

Qhov Lees Paub

Txog A' Design Award Kub

Johnnie Walker Limited Edition Lub Thawv Ntim Khoom Plig yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Johnnie Walker Limited Edition Lub Thawv Ntim Khoom Plig xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Johnnie Walker Limited Edition Lub Thawv Ntim Khoom Plig ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Qhov Loj & Ntim: Length 15cm width 11.5cm height 36cm
Cov Ntsiab Lus: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Thev Naus Laus Zis Tsim Khoom: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Kev Sib Tw Tsim Qauv: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Kev Tshawb Fawb: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Kev Txhawb Siab: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Lub Sij Hawm Ua Hauj Lwm: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Txheej Txheem Ua Hauj Lwm: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Cov Tswv Cuab Pab: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Kev Qhuas Duab: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd