Career Science Kev Kawm Ua Haujlwm los ntawm Centrick

Qhov qauv tsim Career Science Kev Kawm Ua Haujlwm los ntawm Centrick yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

ToojXov Tooj· 2022

Career Science Kev Kawm Ua Haujlwm

los ntawm Centrick

Tus Neeg Siv: Centrick Marketing Solutions LLP

Tus Yeej A' Design Award Tooj hauv Pawg Xov Tooj

15,864

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #139463

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Career Science Kev Kawm Ua Haujlwm

Career Science yog ib qho app kawm rau hauv xov tooj ntawm tes rau cov tub ntxhais kawm ntawv thiab cov neeg tsim mob nyuam qhuav pib ua haujlwm. Qhov interface tsim raws li cov app uas siv txhua hnub, yog li mus saib xyuas thiaj yooj yim thiab ua tau raws li lub siab xav. Cov ntawv qhia kawm muab teeb tsa zoo li ib daim playlist suab paj nruag, thiab kev tshuaj xyuas nyuaj tau piav qhia nrog cov duab yooj yim. Kev nce qib ua haujlwm muab qhia ua ib daim ntawv qhia kev (map) uas faib mus rau cov txheej txheem tshiab. Cov leaderboard raws li tsav yeeb yam ua si, thiab cov sijhawm zoo tau muab qhia ua cov npib sau khaws (collectible cards). Cov ntawv tshwm sim siv qhov piv txheej 16x9 thiab hloov kho raws li ntau hom cuab yeej. Lub hom phiaj yog kom kev kawm txog haujlwm meej thiab lom zem.

Qhov Lees Paub

Txog A' Design Award Tooj

Career Science Kev Kawm Ua Haujlwm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Career Science Kev Kawm Ua Haujlwm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Career Science Kev Kawm Ua Haujlwm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Qhov Loj & Ntim: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Cov Ntsiab Lus: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Thev Naus Laus Zis Tsim Khoom: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Kev Sib Tw Tsim Qauv: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Kev Tshawb Fawb: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Kev Txhawb Siab: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Lub Sij Hawm Ua Hauj Lwm: May 2021 to August 2021, Mumbai, India
Txheej Txheem Ua Hauj Lwm: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Cov Tswv Cuab Pab: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh