Artem Luxury Watch Straps Kev Zais Khoom los ntawm Joel Derksen

Qhov qauv tsim Artem Luxury Watch Straps Kev Zais Khoom los ntawm Joel Derksen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Artem Luxury Watch Straps Kev Zais Khoom

los ntawm Joel Derksen

Tus Neeg Siv: Studio Otherness

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,879

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #139454

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Artem Luxury Watch Straps Kev Zais Khoom

Artem Luxury Watch Straps yog ib qho kev tsim khoom zais rau cov hlua saw uas tsim los rau cov neeg sau khoom. Lub npog sab nraud tshem tawm los qhia lub thawv sab hauv uas ua los ntawm ntawv vellum tsaus tsaus uas qhib ntawm sab tes nrog rooj cim kaw. Ib daim foam nyob rau hauv tuav lub hlua saw kom ruaj khov. Lub cev khoom zoo li khob thiab muaj qauv puab qhia meej cov ntsis ntse thiab kev ua tau raws li tsim qauv tseeb tseeb. Kev luam foil thiab cov ntawv xim dawb tsaus (grey) thiab xim ntsuab-xiav (royal blue) ua kom lub yeeb yam zoo nkauj thiab qhia txog kev siv tswvyim thev naus laus zis. Tus qauv structure raug tsim los qhia meej txog cov khoom rau lub sijhawm rho lub thawv tawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Artem Luxury Watch Straps Kev Zais Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Artem Luxury Watch Straps Kev Zais Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Artem Luxury Watch Straps Kev Zais Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Qhov Loj & Ntim: 80mm W x 20mm D x 270cm L
Cov Ntsiab Lus: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Thev Naus Laus Zis Tsim Khoom: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Kev Sib Tw Tsim Qauv: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Kev Tshawb Fawb: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Kev Txhawb Siab: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Lub Sij Hawm Ua Hauj Lwm: 4 months, Netherlands
Txheej Txheem Ua Hauj Lwm: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Cov Tswv Cuab Pab: Creative Director: Joel Derksen
Kev Qhuas Duab: Photographer: Ingmar Swalue