Qhov qauv tsim Tgl Tgl Hom Cim los ntawm Wei Sun yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2023

Tgl Tgl Hom Cim

los ntawm Wei Sun

Tus Neeg Siv: DOTONE Brand Design

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

11,009

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #143895

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tgl Tgl Hom Cim

TGL yog kev tshawb fawb thiab kev kawm platform rau cov menyuam yaus. Nws txais kev sib txuas lus zoo thiab kev qhia nthuav dav. Lub logo siv lub hummingbird ua tus nqa khoom ntawm lub cim xeeb. Nws siv cov cim pom kev yooj yim thiab ntshiab los tsim cov duab zoo nkauj thiab ntxim nyiam, thaum tsim cov hom IP sib txawv, uas ua rau lub hom phiaj nrog tib neeg tus cwj pwm, ua kom muaj kev sib raug zoo nrog cov menyuam yaus thiab tsim kev sib txuas ntawm kev xav. Kev siv tag nrho cov xim zoo nkauj pom cov lus qhia lub suab zoo, hluas thiab tus phooj ywg.

Qhov Lees Paub

Txog A' Design Award Tooj

Tgl Tgl Hom Cim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Tgl Tgl Hom Cim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Tgl Tgl Hom Cim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Qhov Loj & Ntim: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Cov Ntsiab Lus: Brand Design, Logo Design, Brand Identity, Education, IP Design
Thev Naus Laus Zis Tsim Khoom: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Kev Sib Tw Tsim Qauv: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Kev Tshawb Fawb: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Kev Txhawb Siab: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Txheej Txheem Ua Hauj Lwm: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Cov Patent: All copyrights DOTONE Brand Design,2021
Kev Qhuas Duab: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021