Tsingtao 9 Degrees Npias Ntim los ntawm Jin Zhang

Qhov qauv tsim Tsingtao 9 Degrees Npias Ntim los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Tsingtao 9 Degrees Npias Ntim

los ntawm Jin Zhang

Tus Neeg Siv: Tsingtao Beer

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

18,712

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144952

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tsingtao 9 Degrees Npias Ntim

Tsingtao Npias yog ib lub npe nrov tshaj plaws npias hauv Suav teb. Nyob rau hauv lub hauv paus ntawm highlighting lub hom, lub hom yuav tsum tau qhia lub zos yam ntxwv ntawm txhua lub xeev. Tus tsim qauv siv Hubei tus neeg sawv cev tshaj plaws "Yellow Crane Tower"; los qhia cov yam ntxwv hauv zos. Tsis tas li ntawd, Xiangyun, Crane, thiab lub bottleneck "Phoenix Feather"; (Hubei nyiam Phoenix) ua kom tag nrho cov duab hloov tau yooj yim; Nyob rau tib lub sijhawm, qhia txog qhov "9 degree", qhov muag khoom loj tshaj plaws ntawm cov khoom, los txhawb kev muag khoom zoo.

Qhov Lees Paub

Txog A' Design Award Tooj

Tsingtao 9 Degrees Npias Ntim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Tsingtao 9 Degrees Npias Ntim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Tsingtao 9 Degrees Npias Ntim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Qhov Loj & Ntim: Width 65mm x Depth 65mm x Height 265mm
Cov Ntsiab Lus: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Thev Naus Laus Zis Tsim Khoom: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Kev Sib Tw Tsim Qauv: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Kev Tshawb Fawb: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Kev Txhawb Siab: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Lub Sij Hawm Ua Hauj Lwm: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Txheej Txheem Ua Hauj Lwm: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Cov Patent: Intellectual property/patents/copyrights owned by Tsingtao Brewery