Momenten Kev Ntim Khoom Haus los ntawm E2W Studio

Qhov qauv tsim Momenten Kev Ntim Khoom Haus los ntawm E2W Studio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Momenten Kev Ntim Khoom Haus

los ntawm E2W Studio

Tus Neeg Siv: E2W Studio

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,955

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #146150

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Momenten Kev Ntim Khoom Haus

Momenten yog ib qho tsim qauv ntim khoom rau cov cawv qab zib qhuav uas tsis muaj suab zib, muag rau hauv cov thoob ntev nqaim. Lub npe qhia txog lub sijhawm tsim nyog haus, tsis sai dhau lossis lig dhau. Cov duab tsim los qhia txog tus cwjpwm ntim khoom yog cov cim raug tsim ua "bubble monsters" (kab mob npuas dej), uas muaj tswvyim los ntawm ib lub ntsej muag me uas tsim los ntawm cov cim sau ntawv. Txhua tus duab kab mob npuas dej qhia txog ib qho qab, cov duab ncig ntxiag qhia txog qab mos, thiab cov duab ntsis qhia txog qab hnyav dua, uas pab cov neeg yuav khoom nrhiav tau qab lawv nyiam. Muaj ib txoj kev khiav dis kev lag luam hu ua KAI, uas txuas ntxiv tus cwjpwm nyob so thiab lom zem tib yam. Qhov tsim qauv no tiav rau xyoo 2021.

Qhov Lees Paub

Txog A' Design Award Tooj

Momenten Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Momenten Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Momenten Kev Ntim Khoom Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Qhov Loj & Ntim: Depth 180mm x Height 140mm
Cov Ntsiab Lus: Wonderful, Vogue, Party, Happy, Open-Minded
Thev Naus Laus Zis Tsim Khoom: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Kev Sib Tw Tsim Qauv: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Kev Tshawb Fawb: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Kev Txhawb Siab: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Lub Sij Hawm Ua Hauj Lwm: The project was completed in 2021.
Txheej Txheem Ua Hauj Lwm: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Kev Qhuas Duab: N/A