The Dark Side of the Moon Tsab Ntawv Hlub los ntawm Maria-Luisa Uth

Qhov qauv tsim The Dark Side of the Moon Tsab Ntawv Hlub los ntawm Maria-Luisa Uth yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2023

The Dark Side of the Moon Tsab Ntawv Hlub

los ntawm Maria-Luisa Uth

Tus Neeg Siv: Fortuna Design Studio

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

10,304

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #147779

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Dark Side of the Moon Tsab Ntawv Hlub

Lub Tsaus Sab ntawm Lub hli yog tsab ntawv hlub qhia ib txwm muaj kev hlub hauv Suav. Cov haujlwm no ua kev zoo siab rau cov qauv luam tawm zoo nrog rau hom, duab, duab kos duab thiab cov ntaub ntawv. Lub pob ntawm tsab ntawv qhib thiab sab tsaus nti ntawm lub hli yuav pom. Tsab ntawv yog folded zoo li lub hnab ntim hnab, ib txoj kev folding los ntawm Nyiv uas ua nws txoj kev mus rau Tebchaws Europe nyob rau hauv lub xyoo pua 18th thiab tau nrov raws li tsab ntawv hlub folding. Cov ntawv siv, uas tuaj yeem folded yam tsis muaj kev tawg thiab uas yog translucent, cia ob sab ntawm tsab ntawv sib tov thaum tuav lub teeb.

Qhov Lees Paub

Txog A' Design Award Tooj

The Dark Side of the Moon Tsab Ntawv Hlub yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. The Dark Side of the Moon Tsab Ntawv Hlub xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. The Dark Side of the Moon Tsab Ntawv Hlub ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Qhov Loj & Ntim: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Cov Ntsiab Lus: graphic design, illustration, print, type design, package design
Thev Naus Laus Zis Tsim Khoom: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Kev Sib Tw Tsim Qauv: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Kev Tshawb Fawb: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Kev Txhawb Siab: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Lub Sij Hawm Ua Hauj Lwm: started August in Hangzhou and finished November in Hangzhou
Txheej Txheem Ua Hauj Lwm: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Kev Qhuas Duab: Qianli Ma, Maria-Luisa Uth