Lay's More Belgian Really Impossible Lub Thawv Ntim Zaub Mov los ntawm PepsiCo Design and Innovation

Qhov qauv tsim Lay's More Belgian Really Impossible Lub Thawv Ntim Zaub Mov los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Lay's More Belgian Really Impossible Lub Thawv Ntim Zaub Mov

los ntawm PepsiCo Design and Innovation

Tus Neeg Siv: PepsiCo Design & Innovation

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

33,605

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149717

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lay's More Belgian Really Impossible Lub Thawv Ntim Zaub Mov

Lay's More Belgian Really Impossible yog ib qho kev tsim thawv ntim uas muaj tsawg (limited edition) rau cov khoom noj qhwv qos yaj ywm (potato chips) uas muag hauv tebchaws Belgium. Lub thawv ntim qhia txog ob yam tsw qab tshiab hauv zos uas tau tsim nrog Brussels Ketjep. Cov neeg yuav khoom hauv Belgium raug caw kom xa cov tswv yim tsim uas muaj tus yam ntxwv hauv zos, thiab ob lub tswv yim uas tau xaiv tsa ntau tshaj plaws raug muab tso rau thiab lees paub npe rau ntawm cov thawv ntim. Txoj kev ua no teb rau lub khw muag khoom noj txom ncauj uas cov hom khoom hauv zos muaj cov tsw qab thiab cov lus thov uas tseem ceeb. Qhov kev tsim no muaj lub hom phiaj txhawm rau khaws cov neeg yuav khoom tam sim no ntawm hom Lay's thiab nyiam cov neeg tshiab tuaj.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Lay's More Belgian Really Impossible Lub Thawv Ntim Zaub Mov yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Lay's More Belgian Really Impossible Lub Thawv Ntim Zaub Mov xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lay's More Belgian Really Impossible Lub Thawv Ntim Zaub Mov yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Kev Txhawb Siab: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Nyeem Tsab Xov Xwm

Txhawb Nqa