Qhov qauv tsim Westlake Impression Kev Tsim Cim Lag Luam (Brand Identity Design) los ntawm Chao Yang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

Westlake Impression Kev Tsim Cim Lag Luam (Brand Identity Design)

los ntawm Chao Yang

Tus Neeg Siv: Zhejiang University of Finance & Economics

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,154

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150340

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Westlake Impression Kev Tsim Cim Lag Luam (Brand Identity Design)

Westlake Impression yog ib qho kev tsim cim lag luam (brand identity) los rau ib lub tuam txhab ua yeeb yam ntawm kev sib tw uas nyob hauv Hangzhou, tebchaws Suav. Kev ua yeeb yam no tau muab ua saum ib lub chaw nres uas muaj plaub ceg raws li ib lub platform, qhov chaw ntawd nyob qis kwv yees li kaum centimeters hauv qab dej ntawm West Lake, thiab lub pas dej West Lake yog qhov yeeb yaj kiab tom qab. Cim no siv ib txoj kev tsim uas tsis muaj ib lub chaw nruab nrab tseg. Tsis muaj ib lub logo nyob ntawm nruab nrab ntawm kev pom cim. Es tsis tas li ntawd, muaj ib txoj kab ke ntawm cov pab pawg duab ua ke los tsim cim no ua ke. Lub chaw nres plaub ceg thiab ib lub qhov rai rau kev tshaj tawm kab lis kev cai hauv nroog yog ob qho tseem ceeb ntawm lub tswv yim yeeb yaj kiab. Lub hom phiaj yog los txhawb kom cov neeg paub thiab nco qab txog lub cim lag luam no ntxiv.

Qhov Lees Paub

Txog A' Design Award Hlau

Westlake Impression Kev Tsim Cim Lag Luam (Brand Identity Design) yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Westlake Impression Kev Tsim Cim Lag Luam (Brand Identity Design) xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Westlake Impression Kev Tsim Cim Lag Luam (Brand Identity Design) tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Qhov Loj & Ntim: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Cov Ntsiab Lus: Brand, Poster, Logo, West Lake, Traditional Culture
Thev Naus Laus Zis Tsim Khoom: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Kev Sib Tw Tsim Qauv: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Kev Tshawb Fawb: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Kev Txhawb Siab: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Lub Sij Hawm Ua Hauj Lwm: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Txheej Txheem Ua Hauj Lwm: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.