Chilled Milk Thawv los ntawm Kazuo Fukushima and Haruka Takeuchi

Qhov qauv tsim Chilled Milk Thawv los ntawm Kazuo Fukushima and Haruka Takeuchi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Chilled Milk Thawv

los ntawm Kazuo Fukushima and Haruka Takeuchi

Tus Neeg Siv: Meiji China Investment Co.,Ltd.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

17,340

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150429

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Chilled Milk Thawv

Cov mis nyuj tshiab qab tsuas yog muab los ntawm cov nyuj loj hlob hauv ib puag ncig zoo. Thiab nyuj pub dawb nkag mus rau cov khoom sib xyaw muaj cov khoom noj muaj txiaj ntsig zoo. Kev tshoov siab yog cov nyuj zoo ntawm cov khoom no. Qhov zoo tshaj plaws yog qhia nyob rau hauv kub xim printing, thiab tes kos duab qhia txog cov cua ntawm xwm. Tsis tas li ntawd, cov nyom hauv lub qhov ncauj ntawm nyuj qhia txog qhov zoo ntawm kev yug me nyuam. Lub cim nyuj kub yog lub cim ntawm cov khoom no. Thiab nws yog haum rau Suav lag luam.

Qhov Lees Paub

Txog A' Design Award Hlau

Chilled Milk Thawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Chilled Milk Thawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Chilled Milk Thawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Qhov Loj & Ntim: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Cov Ntsiab Lus: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Thev Naus Laus Zis Tsim Khoom: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Kev Sib Tw Tsim Qauv: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Kev Tshawb Fawb: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Kev Txhawb Siab: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Txheej Txheem Ua Hauj Lwm: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Cov Patent: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Cov Tswv Cuab Pab: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Kev Qhuas Duab: Photographer: Zhu Jie