Espresso Kev Tsim Hom Kas Fes los ntawm Andromachi Kakava

Qhov qauv tsim Espresso Kev Tsim Hom Kas Fes los ntawm Andromachi Kakava yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Espresso Kev Tsim Hom Kas Fes

los ntawm Andromachi Kakava

Tus Neeg Siv: ABC Design Communication

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

15,769

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152991

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Espresso Kev Tsim Hom Kas Fes

Kas fes ntim khoom yuav tsum muaj kev tsim tshwj xeeb vim muaj kev sib tw loj heev. Txoj kev tshawb fawb uas ua raws li cov xim coding ntawm espresso, tau muab Sottos Family ib qho duab zoo nkauj sib txawv rau ntawm lub ntim. Yog li ntawd, cov xim palette ntawm lub ntim txhais tau cov kas fes sib xyaw, coj cov neeg siv khoom lub tswv yim los sib txuas cov xim nrog cov saj thiab tsw ntxhiab uas sib raug. Txoj kev kawm tau tsim kho tob tob raws li kev xav txog kev tsim kho cov khoom siv hauv cheeb tsam uas qhia txog Sottos Family espresso kas fes hom.

Qhov Lees Paub

Txog A' Design Award Hlau

Espresso Kev Tsim Hom Kas Fes yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Espresso Kev Tsim Hom Kas Fes xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Espresso Kev Tsim Hom Kas Fes tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Qhov Loj & Ntim: Metallic Pouch: Width 155mm x Height 325mm
Cov Ntsiab Lus: espresso, sottos, coffee,
Thev Naus Laus Zis Tsim Khoom: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Kev Sib Tw Tsim Qauv: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Kev Tshawb Fawb: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Kev Txhawb Siab: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2019 in Athens and finished in December 2022 in Athens
Txheej Txheem Ua Hauj Lwm: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Cov Tswv Cuab Pab: Costas Lakis
Andromachi Kakava