White and Blue Porcelain Lub Thawv Ntim Cawv los ntawm Hai Zhu

Qhov qauv tsim White and Blue Porcelain Lub Thawv Ntim Cawv los ntawm Hai Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

White and Blue Porcelain Lub Thawv Ntim Cawv

los ntawm Hai Zhu

Tus Neeg Siv: Shanxi Blue and White Porcelain Distillery Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

17,607

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154717

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog White and Blue Porcelain Lub Thawv Ntim Cawv

Dab Puam Dawb thiab Xiav yog ib qho tsev thawv ntim raj cawv tsim los rau Suav teb Baijiu cawv uas zoo tshaj plaws. Lub raj cawv lub duab raws li lub hwj yuj Yuhuchun uas zoo li lub txiv duaj, thiab lub caj dab nqaim ua rau qhov yooj yim rau kev tuav thiab qhia cawv. Cov xim xiav thiab dawb tau tau kev txhawb siab los ntawm cov dab puam qub thaud thiab siv txoj kev ua ntawm Jingdezhen hu ua "underglaze technique". Cov duab kub Loong thiab cov cim zodiac Suav teb pauv dab tsi rau saum npoo, thaus lub thawv kaw muaj duab zoo li lub taub hau Loong. Muaj ob hom sib txawv tau tsim los rau cawv 30 xyoo thiab 50 xyoo qub.

Qhov Lees Paub

Txog A' Design Award Tooj

White and Blue Porcelain Lub Thawv Ntim Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. White and Blue Porcelain Lub Thawv Ntim Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. White and Blue Porcelain Lub Thawv Ntim Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Qhov Loj & Ntim: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Cov Ntsiab Lus: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Thev Naus Laus Zis Tsim Khoom: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Kev Sib Tw Tsim Qauv: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Kev Tshawb Fawb: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Kev Txhawb Siab: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Lub Sij Hawm Ua Hauj Lwm: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Txheej Txheem Ua Hauj Lwm: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Cov Tswv Cuab Pab: Hai Zhu