Arts Fund Kev Qhia Tus Yam Ntxwv Pom Tau los ntawm Zeyu Wu

Qhov qauv tsim Arts Fund Kev Qhia Tus Yam Ntxwv Pom Tau los ntawm Zeyu Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2024

Arts Fund Kev Qhia Tus Yam Ntxwv Pom Tau

los ntawm Zeyu Wu

Tus Neeg Siv: Yilin Wang

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

94,979

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #157359

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Arts Fund Kev Qhia Tus Yam Ntxwv Pom Tau

Arts Fund yog ib qhov system qhia tus yam ntxwv pom tau uas tsim rau ib qhov kev cob qhia txuj ci rau kev tsim tus cwj pwm duab. Qhov kev tsim no muab cov tsiaj ntawv CUZ los sib xyaw nrog cov paj ntaub ib txwm muaj ntawm suab yeeb yam Suav. Cov khoom Suav raug muab tso ua ke nrog cov tsiaj ntawv Latin los qhia txog kev sib pauv kab lis kev cai ntawm sab Hnub Tuaj thiab sab Hnub Poob. Lub hauv paus tag nrho ua raws li tus qauv Swiss internationalist, uas tom qab ntawd raug tsoo tawg los ntawm cov duab tsiaj ntawv CUZ, ua rau muaj ib daim duab uas siv tau zoo thiab muaj tus qauv post-modern. Qhov system no raug siv rau cov ntawv loj lo phab ntsa, cov ntawv tshaj tawm, cov ntawv caw thiab cov paj ntaub loj. Lub hom phiaj yog los qhia suab yeeb yam Suav rau cov neeg hluas.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Arts Fund Kev Qhia Tus Yam Ntxwv Pom Tau yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Arts Fund Kev Qhia Tus Yam Ntxwv Pom Tau xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Arts Fund Kev Qhia Tus Yam Ntxwv Pom Tau yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Qhov Loj & Ntim: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Cov Ntsiab Lus: regional culture，Tangible cultural heritage，Graphic design
Thev Naus Laus Zis Tsim Khoom: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Kev Sib Tw Tsim Qauv: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Kev Tshawb Fawb: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Kev Txhawb Siab: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Lub Sij Hawm Ua Hauj Lwm: The project started in Hangzhou in February 2023 and will end in October 2023.
Txheej Txheem Ua Hauj Lwm: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Cov Tswv Cuab Pab: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu