Qhov qauv tsim Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral los ntawm Peng Guozhi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.
ToojNtim Khoom· 2024
Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral
los ntawm Peng Guozhi
Tus Neeg Siv: Peng Guozhi Strategic Packaging Studio
Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159134Qhov Tsim
Txog Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral
Hangzhou Scenery yog ib pawg kev ua hnab thoob rau dej mineral raws li lub raj mis iav. Lub raj mis ntawd ntsuas 60 mm dav, 60 mm tob thiab 210 mm siab, thiab tuaj yeem ntim tau 318 milliliters. Lub duab yaig txhawb kom nyob ntawm txhais tes yooj yim. Iav raug siv es tsis yog plastic, yog li ntawd lub raj mis thiaj rov qab siv tau thiab txo tau kev pov tseg. Cov ntawv qhia raug tsim los ntawm kev luam ntawv siv cua kub (heat transfer printing) thiab npog thaj chaw loj ntawm lub iav. Cov duab qhia txog cov chaw tseem ceeb hauv Hangzhou, Tuam Tshoj, xws li West Lake, Grand Canal thiab Xixi National Wetland Park.
Qhov Lees Paub
Txog A' Design Award Tooj
Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hangzhou Scenery Kev Ua Hnab Thoob Rau Dej Mineral ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Qhov Loj & Ntim
- Width 60mm x depth 60mm x height 210mm
- Cov Ntsiab Lus
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Thev Naus Laus Zis Tsim Khoom
- Use heat transfer printing technology to produce labels on the glass bottle.
- Kev Sib Tw Tsim Qauv
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Kev Tshawb Fawb
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Kev Txhawb Siab
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Lub Sij Hawm Ua Hauj Lwm
- December 2023,launched in Hangzhou, China.
- Txheej Txheem Ua Hauj Lwm
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- Cov Tswv Cuab Pab
- Peng GuoZhi
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.